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IMO you should never call a 4 door sedan a "Coupe"...It doesn't FIT! Might as well call it a Hatchback or an SUV...why not convertible!
Second, does the market realy NEED a car like this!? Or is it another X1!
If you want a Sport Sedan, you get an M5. If you need as sporty coupe, you get a 6! Whats with this "in between, almost the same" with a different name BS!!! Seriously, whats next; 2 and 9 series!???
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I used to think the same way Phil, why do they need it. Then I watched a documentary on models and cars, does the name/number matter. Turns out it doesnt most times, a bmw wanna be owner will buy a bmw of any series if they "like" it. So if they pass on a a 4 door 3 5 or 7, they now get a 6. Evenetually buying one and everyone is happy.
Obviously it isnt that simple with guys like us but most bmw or merc owners are clueless about cars in general, they just know they own a bmw or merc.