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Old 07-13-2012, 12:51 AM   #26
Bimmer Heaven
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Join Date: Feb 2002
Location: Ontario
Posts: 15,673
Originally Posted by SiR View Post
the point of the article is that the evolution of the brand is the wrong direction and that they sold out. Rather than cater to what they are known for they are making cars that are more appreciated by the posers and soccer moms. of course that maximizes profits but thats a terrible line to take imho.
And they had NO choice about it! I bet you anything that BMW would NOT even be still here today if they didnt! How many cars can you sell to the "purist" and track junkys!!!??? We all know what one. At that point they would have been taken over by Kia who sells cars for everyday people. Exactly what happened with Saab, they try TOO hard in the wrong direction, and where are they now!?

Like it or not, it was inevitable, and i rather have this than no success at all...
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