Originally Posted by Blades
were not talking about re-inventing the wheel here
look at some older models
E36 M3 ... M3 Evo
E46 M3 ... M3 CSL
you want to explain the millions that went into those that no one can afford?
There is no E36 M3 Evo. S50B32 powered M3 was called Evolution in the UK market, but it was just a regular mass produced M3.
If you are talking about E30 M3 Sport Evo, that is a homologation special. BMW had to make them no matter how unprofitable those cars were to them.
For this generation BMW also made E92 M3 GTS and E90 M3 CRT, so we don't really have to look at the old models. They are still doing the same thing they did for the last 25 years.